BUSINESS REPUTATION MANAGEMENT OF INDUSTRIAL ENTERPRISES: DEVELOPMENT STRATEGY

  • Ирина Николаевна Лосева НОЧУ ВПО «Санкт-Петербургский институт управления и права»
Keywords: business reputation, business reputation management strategy, reputational capital

Abstract

 

The main objectives of strategy business reputation investigated. The main directions of the business reputation strategic management studied and systematized. The steps in creating reputational capital formed.

 

Published
2012-12-25
Issue
No 4(14) (2012)
Section
ECONOMIC AND MANAGEMENT