EVALUATION OF THE ECONOMIC EFFICIENCY OF THE ESPORTS STARTUP
Abstract
Cybersport as a special area of socio-economic relations is at the intersection of sports, the digital economy and digitalization in general. Based on the existing works of domestic and foreign authors, as well as reports from consulting companies, an assessment of the eSports market is given. It is expected that in the coming decades, this area will compete on equal terms with traditional sports and Internet entertainment. Cybersport is an integral part of the digital economy and is a subspecies of digital business and digital commerce. The article discusses its relevance as one of the possible new sources of investment. The authors of the work explored the possibility of applying classical methods for evaluating the effectiveness of investment projects using the example of a startup in the eSports industry. The project considered in the article is a startup whose goal is to create a new commercial esports tournament with the possibility of holding it in two formats: online and offline. Approaches to assessing its economic efficiency were developed from the standpoint of a systematic approach, various scenarios for the implementation of the project were developed, and a cost estimate of future costs and income was made. The result of the work was a comparative analysis of the developed scenario in terms of investment attractiveness.
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