THE DIGITAL ECONOMY AS A KEY FACTOR IN THE EFFECTIVE MANAGEMENT OF MODERN BUSINESS PROCESSES

Abstract

The article considers and analyzes the concept of "digital economy". The advantages for business from the digitalization of the economy are shown: saving on resources, development of new products and technologies, cost reduction, the possibility of using new business models. The threats that the digital economy brings with it: the possibility of fraud, the risks of information leakage, the threat of job cuts in the traditional sphere of production. The role of digital economy in business process management is considered. The algorithm of digital management of business performance in real time is presented. It is proved that digital transformation is an integral part of the process of innovative management and development.