THE FORMATION AND THE ESTIMATION OF REGIONAL SOCIAL ASSETS

  • Галина Степановна Мерзликина ФГБОУ ВПО «Волгоградский государственный технический университет»
  • Татьяна Юрьевна Грибцова ФГБОУ ВПО «Волгоградский государственный технический университет»
Keywords: Social asset of the territory (region), social asset of the organization, stakeholder, the balance of interests of the parties, the strategy of socio-economic region development, the strategy of corporate social responsibility of the organization

Abstract

The paper studies the essential stages of regional social assets formation, as well as identifies the key stakeholder groups. The success of regional development strategy depends on the effectiveness of these groups interaction. The paper suggests to include the set of interactions of all stakeholders of the regional market into the regional social assets. Also the paper provides the methodology of socially responsible organization strategies formation, including the estimation of regional social assets. The external and internal social assets of the organization are determined.

Published
2014-09-30
Issue
No 3(21) (2014)
Section
THE ECONOMIC DEVELOPMENT: REGIONAL ASPECTS