FUNCTIONAL APPROACH TO MANAGING THE INNOVATIVE ACTIVITY OF ENTERPRISES

  • Юрий Алексеевич Дмитриев ФГБОУ ВПО «Владимирский государственный университет им. А.Г. и Н.Г.Столетовых»
  • Анна Евгеньевна Иваницкая ФГБОУ ВПО «Владимирский государственный университет им. А.Г. и Н.Г.Столетовых»
Keywords: management of innovative activity, innovative business, functional structure of innovative business, innovative potential, client-orientated marketing

Abstract

The article describes the process of managing the innovative activity of industrial enterprises in terms of the functional approach. Main principles which allow to provide efficient control innovative activity are formulated and proved.

Published
2014-09-30
Issue
No 3(21) (2014)
Section
ECONOMIC AND MANAGEMENT

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