THEORETICAL ASPECTS OF CULTURES PROXIMITY ESTIMATION IN TERMS OF THE INTERNATIONALIZATION OF BUSINESS

  • Светлана Викторовна Щелокова ФГОУ ВПО «Московский государственный университет им. М.В.Ломоносова»
Keywords: CAGE distance, GLOBE project, sociocultural factors, international business, national culture

Abstract

The article represents the theoretical research results of models that estimate cultural proximity. The conditions of applicability for practical use are defined.

Published
2014-09-30
Issue
No 3(21) (2014)
Section
ECONOMIC AND SOCIO-POLITICAL PROBLEMS OF SOCIAL DEVELOPMENT

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