СТРАТЕГИЧЕСКОЕ УПРАВЛЕНИЕ РИСКАМИ ВНЕДРЕНИЯ ТЕХНОЛОГИЙ ИСКУССТВЕННОГО ИНТЕЛЛЕКТА В ИНДУСТРИИ ТУРИЗМА И ГОСТЕПРИИМСТВА
Аннотация
В статье исследуется трансформационная роль технологий искусственного интеллекта (ИИ) в сфере туризма и гостеприимства. На основе анализа современного состояния и тенденций технологий ИИ в туристской сфере представлена оригинальная многоаспектная типология, классифицирующая их по цели применения, типу взаимодействия, точке в цепочке создания ценности, уровню автономности и технологическому ядру.
В статье проводится всесторонний анализ сопутствующих рисков внедрения, включая этические, операционные и репутационные. Используя методологию оценки рисков по критериям вероятности возникновения и возможности смягчения, автор строит матрицу управления рисками, включающую девять стратегических положений. Для каждого квадранта предложены конкретные стратегии управления рисками: от превентивного контроля и планового реагирования до локализации остаточного риска.
Результаты исследования формируют системный подход к внедрению технологий ИИ, в котором технологическая интеграция уравновешивается управленческими мерами по обеспечению безопасности, справедливости и сохранения человеко-ориентированной природы сервиса в сфере туризма и гостеприимства.
Литература
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